WE MAKE

LOST FOOD

VISIBLE

THE PROBLEM - FOOD LOSS AT SCALE

UNFIT 

FOR

RETAIL

Today, fruit & veg wholesalers and importers perform manual quality assessments for the continuous stream of incoming product batches.

Whenever these are qualified as ‘unfit for retail’ -meaning a critical percentage does not meet supermarket requirements for ripeness or beauty, the entire batch will usually be destructed. At a cost. 

Whilst the grower does not get paid. 

Globally, this ‘invisible’ food loss amounts to over EUR 350 BILLION. Every year.

WHAT IN

BLAZES

causes this to be happening – you might wonder? In short, there are two main reasons:

01. NO ECONOMIC INCENTIVES

Like most other commercial businesses; the fruit & veg wholesalers focus on where most revenue and margin is to be found -retail. Additionally, trading structures imply that the risk of loss of imperfect products takes place on the grower’s behalf.

 

02. NO REGULATORY STRUCTURES

Today, no legal frameworks exist that prevent or penalize these market deficits. Neither on a national, nor continental scale.

THE SOLUTION

THE GOOD 

NEWS

HOWEVER

is that approximately 50% of all imperfect fruit & veg is still of great (nutritional) value for alternatives to retail – being the upcycling industry- for products such as juices or jelly, dried foods, or supplements.

These processing companies are more than willing to purchase imperfect goods -provided certain quality requirements, rapid delivery, and the right price.

TiNDR FOR

IMPERFECT

FRUIT & VEG

You would almost argue that this ‘invisible food’ should be rescued -correct?

Well, that’s exactly what we do. We basically created Tinder for imperfect fruit and vegetables: a matching app based on a wish list. However, we decided to name it FiNDR. It enables three things:

01. QUALITY IDENTIFICATION

Through image recognition at the fruit & veg wholesaler, we identify the quality of each individual product, and accordingly create a quality report of the total batch.

02. OFFER CREATION

Supply – the analyzed imperfect product batches- is matched against demand – quality & volume specifications from the upcycling industry.

03. SCALE

Our technology enables that both processes run fully automated, which allows scaling at low incremental cost.

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WHAT EXACTLY HAPPENS

01

IDENTIFY THE

MANGO’S

For example, a batch of 2 tons of mango’s is declared as ‘unfit for retail’ by our image recognition algorithm at the fruit & veg wholesaler’s warehouse.

Quality dimensions of each mango are measured, such skin defects, the state of ripeness, evt mold, etc

02

MATCH THE 

MANGO’S

Within our market platform, the mango batch quality report is generating a supply offer, that is automatically matched against all active demand from the upcycling industries.

 

The best fit with quality status, price, volume and physical location is determined.

 

Our batch of 2 tons of mangos is matched with upcycler X, a juice manufacturer, willing to pay 69% of the current market price for the remaining shelf life.

03

DISTRIBUTE THE 

MANGO’S

 

Today, our redistribution has generated an incremental revenue of EUR 1.970

 

Yesterday, the 2 tons of mangos would have been written off and destroyed at a cost.

Lost income and destruction cost would add up to EUR – 3.150

04

MONITOR THE   

PERFORMANCE

The mango quality report appears in the BI analytics dashboard of the fruit & veg wholesaler, where both real-time and historical data are combined.

01. This enables fruit wholesalers to analyze, predict and optimize their commercial  decisions.

02. Additionally, this dashboard summarizes all rescued C02 that we enabled for the fruit wholesaler – by preventing food loss.

OUR PAID PILOT PARTNER

OLYMPIC

FRUIT

Olympic Fruit is one of the top 85 fruit wholesalers, located near the port of Rotterdam, and always looking for innovation.

May 2022 our collaboration launched. Invisible Foods has installed its Dutch office and Vision Lab in one of the warehouses, for both algorithm training as well as quality analyses on-premise.

WE CAN DELIVER

NEVILLE MCHINA
CEO & FOUNDER

JONAS BRAUN
BRAND & COMM.

JAAP DONKER
ENGINEERING CONS.

PAULESKA ZEE
PRODUCT OWNER

KAI ESSIG
COMPUTER VISION

CHRISTIAN BLOMBERG
BUSINESS DEV.

LEO DESMEDT
BUSINESS DEV.

REMCO ARDON
MACHINE LEARNING

DENIZ HOFMEISTER
MACHINE LEARNING

OUR UPCYCLING PARTNERS

CLICK OUR

INTERACTIVE

PARTNER MAP

Over the past months we have established partnerships with both independent manufacturers as well as networks in several European countries. The list is growing rapidly with juice makers, veggie pasta brands, and many other innovative food processing companies.

OUR INVESTORS

PAVING THE WAY FOR PURPOSE DRIVEN FOUNDERS

We invest in ambitious founders with groundbreaking visions for a regenerative and sustainable future.

MAKING A DIFFERENCE BY DOING THINGS DIFFERENTLY

We will play a key role for entrepreneurs who take the lead, who think differently about prosperity and well-being, and therefore act differently – disruptively, with an ideal.

OUR IMPACT AMBITION

WHOLESALE

Determining the exact composition of product batches that previously were labeled as ‘unfit for retail’ -and thus destroyed entirely at incremental costs- offers significant value for fruit & veg wholesalers.

More concrete, it instantly facilitates alternative market income from upcyclers as well as several manufacturing industries.

RETAIL

Today, retailers benefit from the elevated quality inspections that we enable at the wholesaler stage. As a consequence, we’re confident to provide equal relevance at retail level.

Knowing exactly which individual items are now ‘perfectly ready to eat’ -or will arrive at that stage coming Saturday- will enable fewer write-offs, improved consumer experience, and higher loyalty.

AGRICULTURE

Our aggregated predictions based on historical and real-time data, as well as detailed harvest analyses on the spot, will allow for smarter decision-making by farmers in their distribution choices.

Moreover, our digitization process will provide complete value transparency of shipped products and accordingly: fair compensation to all involved in the supply chain.